Hester Bruikman

Making Web3 human friendly.

UX product lead for privacy and security driven projects.

I translate needs into product requirements, and systems into everyday language, diagrams and interfaces.

I’ve been told I’m a people person.

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What I do
  • Product operations
  • Product management
  • Product strategy
  • Journey mapping
  • UX research
  • UX writing
  • User flows
  • User requirements
Experience and education
MetaMask (Consensys)
Senior Product Manager (Wallet)
Design team lead
Product manager
UX researcher
UX researcher (contract)
City of Amsterdam
UX researcher (contract)
UX researcher (freelance)
ING Bank
UX researcher
Philips Medical
Usability engineer
Philips / TP Vision
UX Designer
Eindhoven University of Technology
PDEng User System Interaction Design
University of Twente
MSc Psychology (Cognition, Media, Ergonomics)
Side projects
Initiator and co-organizer
Initiator and co-founder
Web3 Creatives Foundation
Founder and board member
Psychology of UX and adoption
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Devcon V, Osaka, 2019
Designing for a decentralized, equitable Web
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Interaction Design Latin America (ILA), Medellin, 2019
Blocked by Design
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Podcast, 2020
UX testing in the real world
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Ladies that UX Amsterdam, 2018
UX of Decentralized Blockchain applications
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ProfsoUX St. Petersburg, 2018